E-Marketing Strategies

A Digital Marketer Gives 5 SEO Tips for PR Pros

February 25, 2020 This piece was originally published on Cision.com SEO (search engine optimization) is so much more than just a marketing buzzword. Achieving premium Google search results for specific search terms can have a massive impact on your brand’s bottom line. This is what SEO aims to do! There are many different levers that can […]
Don’t Feed the Trolls: Building a Plan to Mitigate Negative Social Interaction

View our “Don’t Feed the Trolls: Building a Plan to Mitigate Negative Social Interaction” webinar to learn from our experts from Weber Shandwick, LEVICK and Cision how to: Identify the gaps in your current response strategy Create or reshape your current response plan that empowers your team Monitor all your key channels with cutting edge tools to […]
The Art of Influencing Influencers

Our expert panel of Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision discuss how communications and marketing professionals can: Better target and identify influencers Better engage and build longer term relationships Deliver measurable results Eroding trust in owned media and paid advertising […]
Online Discoverability Survival Kit for Small Businesses

If you run a small business, or you’re a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience. There are many different marketing tactics you can […]
10 Ways to Get More Earned Media

Getting your news out can be challenging, whether you’re hitting up a journalist, trying to get an editor’s attention or hoping to leverage the reach of an influencer. You’re competing against hundreds of other businesses with PR vets on staff, and they are jamming the inboxes of the people you’re trying to reach. Additionally, between […]
Quick & Easy Guide to Sharing Your Press Release With the World

CRAFT YOUR PERFECT PRESS RELEASE The initial steps to creating and sharing a successful press release are to identify who your audience is, what you are trying to achieve and what your budget includes. Be prepared to answer these three questions when getting started: Who is the intended audience? Is your press release intended for the […]
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40 Newsworthy Reasons to Write a Press Release

May 5, 2020 This piece was originally published on Cision.com. The press release is a powerful tool. In fact, 72% of journalists say the press release is one of the most useful types of content a PR pro can deliver. Writing an effective press release can be the key to building your brand’s reputation, earning media coverage, […]
A Digital Marketer Gives 5 SEO Tips for PR Pros

February 25, 2020 This piece was originally published on Cision.com SEO (search engine optimization) is so much more than just a marketing buzzword. Achieving premium Google search results for specific search terms can have a massive impact on your brand’s bottom line. This is what SEO aims to do! There are many different levers that can […]