May 5, 2020 This piece was originally published on Cision.com. The press release is a powerful tool. In fact, 72% of journalists say the press release is one of the most useful types of content a PR pro can deliver. Writing an effective press release can be the key to building your brand’s reputation, earning media coverage, […]
February 17, 2020 This piece was originally published on Cision.com. Every marketing and public relations specialist needs to master the art of writing a press release. While some believe the press release is no longer relevant, they continue to be an integral part of any marketing strategy. Journalists continue to count on press releases for relevant […]
March 15, 2019 This piece was originally published on Cision.com. You probably send out press releases when you have to, “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that: increasing consumer awareness, connecting […]
Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content marketing, etc. Most […]
Whether you’re a newbie to the world of public relations or just need a refresher, it’s always beneficial to review public relations basics. As tools and technologies constantly evolve, the fundamentals of PR stay the same. It’s imperative that you bring agility, collaboration and planning to your PR foundation. Paired with a keen understanding of the techniques […]
CRAFT YOUR PERFECT PRESS RELEASE The initial steps to creating and sharing a successful press release are to identify who your audience is, what you are trying to achieve and what your budget includes. Be prepared to answer these three questions when getting started: Who is the intended audience? Is your press release intended for the […]
