Menus That Talk: Garnering Coverage In Business Week, USA Today, And More
6 Hours Till The Buzz Began
Time To Get The Word Out
Menus that Talk is a Florida company with an exciting new product that elegantly addresses a host of restaurant ordering issues. Using the cleverly designed device, diners turn a paper menu into an auditory experience including words and music. Buttons are grouped by course and labeled with easy to see identifiers. A boon to the hard of hearing and to the visually impaired, the small tablet sized device is a way to make a restaurant fully inclusive–but it is much more! An Italian accent whisks you away down a Venice canal adding an air of authenticity while considering their pasta choices. Menus that Talk is not simply another way to tell people what they can eat, it’s a way to set the mood and strike a tone that adds to the fun of dining out.
The company faced a challenge. They knew they had a great product but the dilemma facing the team was how to get the word out. In the past, press releases cost a lot and garnered little response. The Menus that Talk team was not enthused about issuing another press release.
A Look To The Experts
Fortunately, Menus that Talk discovered PRWeb. The PRWeb staff worked with Menus That Talk to come up with a press release that would help them reach coveted media markets, introducing a whole range of folks to their device and stirring anticipation for their imminent debut at famous restaurants like Hooters and Dan Marino’s South Florida spot. The press release hit the wire Monday and by mid-day had the buzz had begun.
“They were grinning ear-to-ear when they contacted me later the same morning their release went out,” said Joe Beaulaurier, interactive marketing manager for PRWeb.
“We were contacted by both the FOX and the CBS affiliates in Chicago and were on the front page of the Chicago Tribune,” said Jessica MacWithey of Menus that Talk. “They all said they saw our press release.”
Ultimately, FOX ran a stand-up story featuring Menus that Talk. From there, the effect snowballed. About a month after the local news crews came, Menus that Talk was featured in Business Week. By August, they had hit the pages of USA Today and soon after were working with a reporter for an article to appear in the South Florida Sun Sentinel.
“I would say other companies should definitely use PRWeb,” MacWithey said. “They got us in the media within one day.”
I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours.